The Sherlock Syndrome

Strategic Success through Big Data and the Darwinian Disruption


This book explains what data analytics offers businesses across all industries. Using Sherlock Holmes’ exceptional skills in data analysis as a metaphor, as well as drawing on the Darwinian theory of evolution, the book outlines how businesses can integrate data analysis into their overall business and client strategies. This book will enable you to: Understand the impacts of big data analytics on strategic pricing, processes, and change management. Assess how big data affects our perceptions of privacy. Seize the opportunities (in terms of cross referencing and analysis) and combat the threats (in terms of data security) associated with big data and predictive analytics. Formulate your own strategies using the methods outlined to analyse, predict, and realise profitable steps forward.

Currently out of print.